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Learn how key success factors and the right software can empower your marketing organization to support growth and demonstrate value. Discover how customer, brand, and channel strategies can work with process efficiency and effectiveness activities to transform your marketing organization. Log-in required.

SAP CRM: POWERING MARKETING SUCCESS

SAP CRM can equip your organization to develop and execute all marketing activities through the customer interaction points – empowering marketers with complete business and customer insights needed to make intelligent business decisions.

Key CRM marketing capabilities include:

Marketing resource management – Enhance management and optimization of internal and external marketing resources.
Campaign management – Discover segments and generate targets; develop and execute campaigns through both inbound and outbound channels.
Real-time offer management – Make real-time cross-sell, up-sell, and retention offers through inbound marketing channels.
Trade promotion management – Optimize the use of trade funds to maximize the return on trade activities and increase profitability for planned products.
E-marketing – Increase demand through personalized e-mails, product catalog management, and Web campaigns.
Partner channel management – Extend market reach by sharing channel marketing funds and leads with partners and by targeting partner communications.

For a complete view of SAP CRM marketing capabilities, see the solution map.

CUSTOMER REFERENCES

	Volkswagen of South Africa This Volkswagen subsidiary transformed customer service and improved brand awareness with SAP CRM. Read more (PDF).
	Eclipse Aviation Eclipse increased sales and improved customer service by using the newest release of the SAP CRM. Learn more (PDF).
	Thomas Cook One of the world's top three travel services companies improved the customer segmentation process with SAP CRM. Learn how (PDF).
Watch customer videos.

KEY MARKETING BENEFITS OF
SAP CRM

SAP CRM enables you to:

Align marketing resources to support organizational objectives
Understand the returns on your marketing spend
Accelerate marketing processes with increased visibility and control
Drive customer demand with targeted marketing messages
Identify and retain high-value customers by understanding customer values
Establish a standard, streamlined marketing process with a central marketing platform

ADDITIONAL INSIGHTS

Co-Marketing with Channel Partners
Brand owners and their channel partners are improving their co-marketing program collaboration with a streamlined closed-loop process supported by SAP CRM. Brand owners improve monitoring and can better measure their ROI, while partners can speed up the entire exercise. Learn more (PDF). Log-in required.

For more insights, download the latest SAP CRM brochures and white papers.