SAP CRM helps sales professionals become more efficient and effective, providing the knowledge needed to turn insight into action and acquire, grow, and retain profitable relationships. The application helps organizations plan, execute, and analyze sales operations throughout the sales cycle, find new ways to accelerate buying decisions, uncover new areas of revenue potential, and implement new methods to improve sales productivity.

SAP CRM supports your key sales processes, including:

• Sales planning and forecasting
• Enhance performance with coordinated planning and execution of sales activities across all channels.
• Provide a complete picture of projected revenue and anticipated sales volume over time.
• Increase the accuracy of demand plans and sales forecasts.
• Territory management
• Optimize account coverage and distribution of sales resources across clearly defined territories.
• Improve resource utilization with clear visibility into assignments and availability.
• Place the right resources in the right locations at the right time to optimize team performance.
• Accounts and contacts management
• Provide a single, comprehensive view of all information necessary to manage your sales accounts.
• Capture, monitor, and track all critical information about prospects, customers, and partners.
• Access key contacts, critical relationships, detailed customer profiles, and the status of all recent interactions at anytime and from any location.
• Activity management
• Focus the collective energy of your sales team on actions proven to promote profitable business.
• Foster efficient team collaboration with better transparency and coordination of sales activities.
• Manage customer visits, account profiles, and activity-driven sales processes.
• Seamlessly synchronize your e-mail, contacts, calendar entries, and tasks with leading groupware solutions.
• Opportunity management
• Track, qualify, and distribute leads to the most appropriate sales professionals.
• Monitor the conversion of opportunities into revenue.
• Identify stalled deals, monitor quota attainment, simulate strategies to push deals through the sales cycle faster, and scrutinize the quantity and quality of sales opportunities with pipeline performance management.
• Quotation and order management
• Generate accurate quotes, capture customer orders, confirm product availability, and track orders through to the fulfillment process.
• Integrate end-to-end business processes to optimize supply chain planning, synchronize billing activities, and ensure the efficient fulfillment of customer orders.
• Product configuration and pricing
• Guide sales professionals through the product configuration process to ensure that complex product and service recommendations – with multiple options and dependencies – fully meet customer requirements.
• Ensure consistent, accurate, and up-to-date pricing – including special quotes and contracts – regardless of the sales channel.
• Billing and contract management
• Develop and manage long-term customer contracts, incorporate customer agreements into ongoing customer processes, and monitor the sales process from inquiry to completion.
• Seamlessly integrate with back-end financial and accounts receivable processes to generate invoices, process payments, credit returns, and process claims.
• Incentive and commission management
• Increase revenue and profitability by strategically employing incentive compensation to align the goals of individual sales professionals with those of the organization.
• Develop, implement, and manage compensation plans to retain and motivate your sales professionals to succeed – allowing them to track performance and simulate potential compensation of deals in the pipeline.
• Sales analytics
• Monitor the overall health of your business by creating accurate forecasts, proactively monitoring pipeline performance, effectively managing budgets, and properly allocating resources to meet revenue goals.