SAP Customer Relationship Management
Customer Testimonials
Learn firsthand how organizations are taking advantage of SAP Customer Relationship Management (SAP CRM):
Austrian Airlines: Focused on the Customer
Austrian Airlines is a midsize carrier with 100 aircraft that serve
10 million passengers a year and fly to all five continents, with more than 130 destinations. See how
the airline is using SAP solutions to focus on its customers by ensuring that everyone in the company
has the most accurate information. 
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Bayer Material Sciences: Looking for More Than the Traditional CRM
Bayer Material Sciences is one of the world's largest producers of polymers and high-performance plastics. Hear its CIO explain how the customer-interaction features in the latest release of SAP CRM were top among this company's reasons for selecting SAP CRM. Log-in required.
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Brother International: Lowering Total Cost of Ownership
With revenues of more than $1 billion, Brother International Corp. is one of the premier providers of products – printers, fax machines, and labeling systems – for the home, home office, and office. Learn how the company is using SAP solutions to streamline processes, track product usage, and lower total cost of ownership.
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DB Dialog: Providing High-Volume and High-Quality Service
This subsidiary of Deutsche Bahn, the German national railway, operates at six sites with a staff of 1,600 - 1,200 of whom work in call centers, answering 9 million calls each year. Thanks to SAP, DB Dialog is able to maintain not only their high-volume service but to enhance customer and employee satisfaction.
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Direct Relief Int'l: Acquiring the Flexibility to Grow
The nonprofit Direct Relief Int'l provides medical aid such as
medicines, medical supplies, and related equipment in countries around the world. Discover how the
organization is using SAP solutions to integrate disparate systems and automate processes to better
distribute its goods. Watch the video now or save it for viewing later:
Estafeta Mexicana: Offering One-Stop Service
Estafeta Mexicana is a courier company that offers express services
throughout Mexico. The company was looking to become a one-stop service for its customers. See how
Estafeta is using SAP solutions to transform its business, standardize processes, and gain greater
visibility.
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Hilti Corp.: Improved CRM for Accelerated Growth
Hilti is a prime partner for construction professionals worldwide,
manufacturing tools for fastening, drilling, and demolition. Learn how the organization is using SAP
solutions to simplify its IT landscape, implement a common business model, and transform sales
processes. Watch the video now or save it for viewing later:
HSE24: Making Life Easier for Customers and Service Agents
On any given day, up to 60,000 customer might contact the service agents at Home Shopping Europe (HSE24) – via the call center, the HSE24 Web site, or even text messaging. Find out how HSE24 expects the latest release of SAP CRM to offer its service agents as well as its customers an optimal experience.
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Mieschke Hofmann und Partner: Improved Customer Data
Management
Mieschke Hofmann und Partner is a process consulting company
focused on the automotive industry and is 75% Porsche-owned. MHP is striving attain a high level of
excellence in customer relations. See how MHP uses SAP CRM to improve the quality of customer data and
enhance customer support.
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Mondi Packaging Bag Div.: Managing Customer Data More
Easily
Mondi is a leading international paper and packaging group. See how
the company is using SAP solutions to improve knowledge sharing, enhance customer communication, and
retain customer data. Watch the video now or save it for viewing later:
Pacific Coast Feather Co.: Targeting New Customers
Pacific Coast Feather Company is the largest basic bedding company in North America, doing about $300 million in business. Learn how the company is using SAP solutions to target a new customer base, streamline its ordering processes, and provide better service.
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Port of San Diego: Managing Complicated Business Areas
The Port of the San Diego is a public sector agency with 600
employees. The Port manages the busy San Diego Harbor and administers and protects the public lands
along San Diego Bay. Learn how the organization is using SAP solutions to standardize processes,
streamline efforts, and improve customer service.
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SWIFT: Transforming Sales Processes for Competitive
Advantage
SWIFT supplies secure messaging services and interface software to
wholesale financial entities. Learn how the organization is using SAP solutions to modernize the sales
process, prepare more effectively for client meetings, and make more accurate forecast
sales. Watch the video now or save it for viewing later:
University of Newcastle: Growing a Student Body
The University of Newcastle has a student body of 17,000, of which
4,000 are postgraduate students. Discover how the university is using SAP solutions to implement a
fast-track implementation, streamline the application process, and increase its number of
students.
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William Wrigley Jr. Co.: Simplified Sales and Marketing
Analytics
William Wrigley Jr. Co. is a family-owned business that produces
Wrigley's Chewing Gum and has been expanding into other areas. Learn how this global business is using
SAP solutions to implement a trade promotions management plan, create simple-to-use analytics for its
sales and marketing force, and drive ROI through better planning.
Watch the video.
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