We operate our business in three principal geographic regions – EMEA (representing Europe, Middle East, and Africa); Americas; and Asia Pacific Japan (representing Japan, Australia, and parts of Asia). At the close of Q3 2008, the EMEA region accounted for 52% of total revenues, Americas for 35%, and APJ for 13%.

Every industry operates according to distinct processes and practices. SAP has identified six industry sectors, enabling us to focus product development efforts on the key industries that represent our existing and potential customers and to provide best business practices and specific integrated business solutions to those industries.

In 2007, the six industry groups generated the following revenues (in € millions and percentage of total revenues):

More than two-thirds of SAP customers are classified as small businesses and midsize enterprises (SMEs). SAP provides a broad range of business solutions for SMEs, which we define as companies with fewer than 2,500 employees or translated revenue U.S. $1 billion or less.