SAP solutions and applications support a wide range of business processes related to the SAP Customer Relationship Management (SAP CRM) application. Select from the following:

Select Related Processes

Learn more about select business processes related to the SAP CRM application:

• Category management – Category management helps you to plan and manage your retail goods for the next season and beyond. You can also determine financial targets for each selection, and then manage the achievement of those targets.
• Multichannel retailing – In today's fast-paced retail economy, customers can gain access to the same products from many sources. You can increase customer satisfaction and profitability by retailing and marketing to your current and potential customers through various channels.
• Price management – Revenue and price management helps you optimize and manage prices throughout the product life cycle. SAP solutions help you manage initial pricing, as well as promotional, markdown, or clearance pricing.
• Price optimization – Price optimization models help you calculate price elasticity or demand variability at different price levels. Combine that data with information on costs and inventory levels to recommend prices that will improve profits. These models simulate how customers will respond to price changes.
• Sales order management – Your sales organization can manage the complete sales-order management cycle and handle post-sales activities with sales management and service functionality. SAP solutions address customer-focused processes, including sales, service, and aftermarket processing of warranty claims, service orders, and returns.