In today's fast-paced retail economy, customers can gain access to the same products from many sources. You can increase customer satisfaction – and profitability – by providing opportunities for multichannel retailing and marketing to your current and potential customers.
Multichannel customer interaction and multichannel retailing services can help you enhance customer loyalty and increase lifetime spend – disposable income a customer spends on goods from a retailer – of each customer. By linking touchpoints – multichannel retaining buying opportunities via multiple stores, the Internet, catalogue, phone – you can personalize each contact to make sure each customer feels valued – and inspire them to shop again and again at your retail channels.
Each customer access to a retail channel needs a consistent and personalized contact to increase loyalty to a brand and to increase sales. By maintaining one set of customer data for the following multichannel retailing avenues and processes ensures that your customers can place and return products from the most convenient channel – stores, the Internet, catalogue, phone – providing true cross-channel shopping experiences:
- Each location the customer shops
- Cross-channel order management
- Returns and payments
In addition to multichannel retailing, these other processes may interest you:
Learn more about how SAP offers business management software for
small and midsize businesses. Multichannel retailing software is enabled by the
SAP Customer Relationship Management (SAP CRM) application.