We operate our business in four principal geographic regions – EMEA (representing Europe, Middle East, and Africa); North America; Latin America; and Asia Pacific (representing Japan, Australia, and parts of Asia). At the close of Q3 2008, the EMEA region accounted for 52% of total revenues, Americas for 35%, and APJ for 13%.

Every industry operates according to distinct processes and practices. SAP has identified six industry sectors, enabling us to focus product development efforts on the key industries that represent our existing and potential customers and to provide best business practices and specific integrated business solutions to those industries.

In 2007, the six industry groups generated the following revenues (in € millions and percentage of total revenues):

Process industries	2,135	21%
Discrete industries	2,222	22%
Consumer industries	1,949	19%
Service industries	2,371	23%
Financial services	678	6%
Public services	887	9%

More than two-thirds of SAP customers are classified as small businesses and midsize enterprises (SMEs). SAP provides a broad range of business solutions for SMEs, which we define as companies with fewer than 2,500 employees or translated revenue U.S. $1 billion or less.